As part of my pursuit of additional passive income, I came to the conclusion that online business is one area that definitely fits my bill that enables me to get regular income while still keeping my regular day job. The question is really then “what business” and “how to start”!
It is those 2 questions that prompted me to seek out mentors and teachers to show me the ropes. This is my first of many series to talk about different business preview and workshops. To start of my venture, I attended Pam’s free introductory session on Internet Marketing Seminar. This is what I got away…
The good: The session is full of useful tips and information on how to get started. Pam also sprinkled examples of how those tips helped her grow her business. The not-so-good: It got a bit confusing and pushy at the end. Would have been better if we were given a handout of the paid seminar’s content and details. In a nut shell: I think the preview provides good value but I think the paid seminar is best suited for existing business owners or those that have a good idea what they want to sell online.
I must say the 3 hours session is chalk full of good information. If you are new to internet marketing and want to get an overview of how internet marketing works, this is a good session to attend. She started off by giving us an introduction of her accidental path to this business and how by acquiring good internet marketing skills, enable her to earn a “5 figure” salary and allow her to have time to travel round the world.
She did that by framing the whole talk from her success journey point of view. Basically it is:
- Finding a money making business
- Don’t pick any business. Pick one that has demand and customers are willing to pay for it. She introduces several tools that allow users to quickly know the demand (Google AD words) and competition (Who turns up top in the chosen keyword search).
- Don’t just create a website.
- Create one that can convert visitors to customers. She talks about building a “online salesman” that can effectively communicate “how you can solve the readers problem” and “why the reader should read on”. Many sites just focus on content without really thinking how to design the site from a reader point of view.
- Start a join venture with other companies.
- That way you don’t have to go deep into the business and hold no inventories. This is how she got started. She essentially created a violin tutor agency site and have tie ups with several schools to offer that service. She will earn a commission for every successful student recommended.
- Systemise and improve the sales process.
- You want to create a system that can run on it’s own with minimum intervention. that will include making sure your site can convert sales and have a backend system to help you handle any inquires and questions. So you can go on holiday!
- Multiply profit.
- Once you have create a successful site, duplication is the next step. Either offer different solutions in the same industry or same solution in a different country.
Her paid seminars cost between $1500 to $2000 at this time of writing. It includes a 3 full day seminars plus video recordings, coaching videos, technical support etc. As mentioned, the whole package was a bit confusing and no handout was given. At the end when I left, I have learnt a lot from the session but I think it will be more beneficial for me if I already have a existing business.
Disclaimer here. I did not attend her paid seminar and I am in no way rewarded by her or anyone for writing this review. The views shared here are my own and in no way suggest anything hor.